Heineken Experience Tickets
Heineken Experience tickets provide access to the interactive brewery tour in Amsterdam. This activity allows visitors to learn about the brand's history and how to pour a draft beer.
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Top attraction in Amsterdam
Explore the city’s most iconic brewery and delve into decades of brewing history.
What does this ticket include?
The Heineken Experience admission ticket grants access to the historic Amsterdam brewery for a 1.5-hour self-guided tour, with interactive exhibits and complimentary beverages.
This ticket includes:
- Access to the original brewery featuring historic copper tanks and interactive displays on Heineken's brewing heritage and innovations.
- Multilingual audio guide available in English, Dutch, German, French, Italian, Spanish, and Portuguese.
- Live presentation in English explaining the brewing process and brand history.
- Hands-on brewing activities including instruction on pouring the perfect draft beer.
- Brew-U 4D ride simulating the beer bottling process from bottle perspective.
- Two complimentary beverages (Heineken beers or soft drinks) served at the “Best 'Dam Bar” tasting room.
- 1.5 hours to explore the facility.
Photo: “Former Heineken Brewery in Amsterdam” by Mtcv.
What can you see with your Heineken Experience ticket?
With Heineken Experience tickets, visitors gain access to the various historical and interactive sections located within the original 1867 brewery building:
Historic brewery building
The original building of the Heineken Brewery was constructed in 1867 and reflects Dutch industrial architecture through its red-brick walls and arched windows. This structure served as the primary production facility for the company until 1988.
Currently, the building is recognized as a national monument in the Netherlands and functions as the location where the Heineken Experience tour takes place. Within this site, visitors observe the historical evolution of the brand and the methods used in the brewing process during its years of operation.
Photo: “The Heineken Experience. Clock on the old Heineken brewery in Amsterdam the Netherlands” by Arjan Richter.
What should you know before visiting the Heineken Experience?
Visitors to the Heineken Experience should consider these practical details before arriving:
- The purchase of Heineken Experience tickets in advance is recommended, as entry requires a specific timeslot to manage the daily flow of visitors.
- The visit has a duration of 1.5 hours, following a self-guided route through four floors of exhibits and interactive displays.
- Two beer tastings are included, with a wristband provided at entry to redeem drinks at designated bars.
- Visitors under 18 years old are not permitted to enter the facility.
- Arriving at opening time typically results in a quieter experience compared to midday slots, which tend to be crowded and noisy.
- The experience involves walking across multiple floors, making comfortable footwear advisable for the visit.
- Hands-on brewing activities allow participation in processes like barley grinding and stirring demonstrations.
- The building presents certain limitations for wheelchair users due to the historical nature of the construction.
Plan your visit in advance
The information provided below includes logistical details for planning a visit to the historic Heineken building, as well as instructions on how to reach the venue and the specific opening hours.
Opening hours
The Heineken Experience operates on a daily basis throughout the entire year, maintaining a schedule that varies depending on the specific day of the week:
- From Monday to Thursday, the doors remain open from 10:30 until 19:30, with the final admission permitted at 17:30.
- From Friday to Sunday, the hours are extended until 21:00, allowing for a last entry at 19:00.
To ensure a complete experience through the various levels and exhibits, it is recommended that visitors plan for a total tour duration of approximately 90 minutes.
Photo: “Heineken Experience, Amsterdam” by Ank gsx.
